Journal
Stories from the YZA atelier: raffia, Jawhara, fruit charms, basket bags and the women of Guéliz.
Craft & materials
Journal
AtelierAtelierAtelierAtölyeالأتيليه
Une matinée à l'atelier - le café qui passe, le raphia qui glisse entre les doigts de Fatima, 37 ans de métier. Un fruit prend forme, puis un autre. Plus de mains, moins de machines.A morning in the atelier - coffee on the stove, raffia slipping through Fatima's fingers, 37 years at the craft. One fruit takes shape, then another. More hands, fewer machines.Una mañana en el atelier — el café que pasa, la rafia que se desliza entre los dedos de Fatima, 37 años de oficio. Una fruta toma forma, luego otra. Más manos, menos máquinas.Atölyede bir sabah — kahve demleniyor, rafya 37 yıllık usta Fatima’nın parmaklarından kayıyor. Bir meyve şekil alıyor, ardından bir başkası. Daha çok el, daha az makine.صباحٌ في الأتيليه — القهوة تُحضَّر، والرافيا تنساب بين أصابع فاطمة، سبعةٌ وثلاثون عامًا من الحرفة. تتشكّل ثمرة، ثم أخرى. أيادٍ أكثر، وآلات أقل.
Fruit Market
L'étal du souk, le panier posé près de la porte, l'orange qu'on partage après le déjeuner. Chez nous, la couleur est une langue - et la vie est plus colorée à Marrakech.The souk stall, the basket by the door, the orange shared after lunch. For us, colour is a language - and life is more colourful in Marrakech.El puesto del zoco, la cesta junto a la puerta, la naranja que se comparte tras el almuerzo. Para nosotras, el color es un idioma — y la vida tiene más colores en Marrakech.Souk tezgâhı, kapının yanındaki sepet, öğleden sonra paylaşılan portakal. Bizim için renk bir dildir — ve hayat Marrakech’te daha renkli.دكان السوق، السلة قرب الباب، البرتقالة التي تُقاسَم بعد الغداء. اللون عندنا لغة — والحياة في Marrakech أكثر ألوانًا.
StyleStyleEstiloStilتنسيق
Du panier de plage à la robe du soir - trois façons d'accrocher le fruit que Fatima crochète à la main. Sur l'anse, au poignet, à l'épaule : à toi de l'adopter.From beach basket to evening dress - three ways to clip on the fruit Fatima crochets by hand. On the handle, at the wrist, over the shoulder: make it yours.De la cesta de playa al vestido de noche — tres formas de enganchar la fruta que Fatima teje a ganchillo. En el asa, en la muñeca, al hombro: hazla tuya.Plaj sepetinden gece elbisesine — Fatima’nın elle tığla ördüğü meyveyi takmanın üç yolu. Sapta, bilekte, omuzda: kendine ait kıl.من سلة الشاطئ إلى فستان السهرة — ثلاث طرق لتعليق الثمرة التي تحبكها فاطمة يدويًا. على المقبض، أو حول المعصم، أو على الكتف: اجعليها لكِ.
Choose the doubt
Start here
Craft & materials
Beside a market straw bag, a handmade raffia piece can look the same. It isn't. The value lives in Fatima's hands - the tension, the finishing, the hours over days - and in an object you keep, not a souvenir you forget.
4 min read
Craft & materials
La Sculpture is the bag we keep reaching for in our Guéliz studio - woven banana leaf and raffia, curved handles, beaded front, made by hand by Fatima and the women of the atelier.
3 min read
Craft & materials
Our raffia fruit charms are tiny postcards from Marrakech - a lemon slice, a handful of cherries, a whole orange, crocheted by Fatima in our Guéliz atelier to clip onto a bag, a basket, a keyring.
4 min read
Resortwear
Jawhara - also written Johara - is the striped, often silk-based eastern textile behind our resortwear. Caftan memory, reworked for movement and summer.
3 min read
Bag guides
Our pareo skirt is a wrap, not a fixed cut - so it moves with you, XS to XXL, in short, midi, long and x-long. A few notes from the studio on choosing and wearing it.
3 min readShop the stories
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All guides
Craft & materials
Beside a market straw bag, a handmade raffia piece can look the same. It isn't. The value lives in Fatima's hands - the tension, the finishing, the hours over days - and in an object you keep, not a souvenir you forget.
4 min read
Craft & materials
A woven basket bag can look simple from across a room. Up close, it is banana leaf, raffia and the hand of Fatima - roughly 48 hours of work over six days in our Guéliz atelier.
4 min read
Bag guides
Why a small batch feels different in the hand. From our women-run atelier in Guéliz, a few words on slower making, limited fabric, and pieces meant to be worn for years.
4 min read
Studio
Every YZA piece is made by the women of our atelier on one Guéliz street in Marrakech - raffia in the hand, Fatima at the crochet, the work done slowly.
4 min read
Craft & materials
A material name sounds simple until you hold it. In our Guéliz studio a basket bag is woven banana leaf, dyed raffia and beads - and on La Nouvelle Vague, leather beneath the beads. Each one has a job.
3 min read
Resortwear
For us, slow fashion is not a word on a label. It is how few pieces we make, who makes them in our Guéliz atelier, and how long you keep them close.
4 min read
Craft & materials
A good basket bag should look right from across the room and make even more sense in your hand. I'll show you what we watch for in our Guéliz atelier - the edge, the handle, the way it holds its shape.
4 min read
Bag guides
A handmade charm is small, but it is not simple. In our Guéliz atelier, Fatima crochets each one by hand in raffia - a fruit slice takes around two hours. Here is why the hand changes everything.
4 min read
Craft & materials
La Sculpture is the bag we keep reaching for in our Guéliz studio - woven banana leaf and raffia, curved handles, beaded front, made by hand by Fatima and the women of the atelier.
3 min read
Bag guides
La Sculpture comes in three sizes, each woven by hand in our Guéliz atelier. Here is how I help sisters choose between XS, S and M - what each one carries, and the day it was made for.
3 min read
Craft & materials
La Nouvelle Vague is our softer, travel-minded basket bag - woven banana leaf and raffia, beads worked over leather so the prettiest part is also the strongest. From our women-run atelier in Guéliz.
3 min read
Bag guides
A basket bag should hold your day, not just complete your outfit. Here is what slips into ours at each size - phone, keys, a book, a pareo - woven by hand in our Guéliz atelier.
3 min read
Craft & materials
Our raffia fruit charms are tiny postcards from Marrakech - a lemon slice, a handful of cherries, a whole orange, crocheted by Fatima in our Guéliz atelier to clip onto a bag, a basket, a keyring.
4 min read
Craft & materials
Tiny raffia fruit, hand-crocheted by Fatima in our Guéliz atelier. Worn with restraint - white cotton, clean hair, gold - they let a little colour do the talking.
4 min read
Craft & materials
A fruit charm should feel chosen, not added. Fatima crochets ours by hand in raffia in our Guéliz atelier - here is how a lemon slice or a cluster of grapes can make any bag your own.
4 min read
Craft & materials
How we look after raffia, banana leaf, beads and crochet in our Marrakech atelier - keep a bag dry and shaped, clean it gently, and a hand-made piece will stay with you for years.
3 min read
Resortwear
Jawhara - also written Johara - is the striped, often silk-based eastern textile behind our resortwear. Caftan memory, reworked for movement and summer.
3 min read
Bag guides
Our pareo skirt is a wrap, not a fixed cut - so it moves with you, XS to XXL, in short, midi, long and x-long. A few notes from the studio on choosing and wearing it.
3 min read
Bag guides
Wide-leg palazzo pants cut in our Jawhara stripe, with deep pockets and a size-free waist that moves from XS to XXL. Long on purpose, easy to hem to your height.
3 min read
Resortwear
Our wrap pants are a Marrakchi shape reborn - one length of cloth that ties to your body, moves like a skirt, walks like a trouser. Here is how I wear them, from atelier morning to golden hour.
3 min read
Resortwear
Three tops, one summer wardrobe. In our Guéliz studio we cut the scarf top, the bateau top and the button-up shirt in Jawhara - here is how to wear each, and how to pair them.
4 min read
Craft & materials
A handmade gift from Marrakech should be easy to carry, easy to explain, and personal enough to feel chosen. In our Guéliz studio we crochet fruit charms, fruit earrings and small basket bags - colour you can hold.
3 min read
Wholesale
Guéliz is the calmer side of Marrakech - cafés, tree-lined streets, and small ateliers. Come find our studio on rue Yougoslavie, where the bags are still warm from Fatima's hands.
3 min read
Resortwear
A wardrobe that moves the way a day in Marrakech moves - from the souks at noon to the seaside at golden hour. Here is how we build it in our Guéliz atelier, one handmade piece at a time.
3 min read
Bag guides
A few pieces, packed lightly, that do more than one thing. One base colour, one hero bottom, a woven basket bag and a raffia fruit charm - a small suitcase that travels everywhere.
3 min read
Bag guides
One basket bag, one wrap, one pair of fruit earrings - and a day that runs from a long family lunch in Guéliz to a warm summer night. Here is how we wear YZA from morning light to golden hour.
3 min read
Fruit Market
A souvenir remembers a trip. A YZA piece keeps going with you. Our charms, bags and Jawhara resort wear are made by hand in our Guéliz atelier to live in your wardrobe, not a drawer.
3 min read
Studio
Come and find us at 66 rue Yougoslavie in Guéliz - the street where my family has worked for three generations. Touch the raffia, feel the Jawhara, meet the women who make it by hand.
3 min read
Studio
Once a month we open the studio for Creative Sunday - a table in Guéliz where you can sit with us, feel the raffia, and learn the stitch from Fatima's hands.
3 min read
Wholesale
A note on welcoming YZA into your concept store, hotel boutique or resort shop - fruit charms, raffia earrings, woven basket bags and size-free resortwear, all handmade in our Guéliz atelier.
4 min read
