Jawhara is YZA's own cloth - a poly-and-silk blend we developed with our mill, named for the festive silks that once dressed caftans and takchitas. We chose the blend for the way it falls: a soft, fluid drape that holds colour, moves with the body and folds into a bag without crushing. It becomes our size-free resortwear - pieces that wrap, tie and travel, cut to fit from XS to XXL.
A fabric I grew up around
I am Nawal. The name Jawhara has been in my ear my whole life - at weddings, at long family lunches, in the festive silks folded with care in my grandmother's cupboard. That cloth was heavy and ceremonial; ours is not. When we set out to build YZA's house fabric, I wanted to keep the feeling of that silk and lose its formality, so we developed our own blend with the mill - beginning from a hundred pieces, adjusting the hand until it fell the way I remembered. We make it here in Guéliz, by hand, in small numbers, in an atelier run entirely by women. ⵣ
Why we chose it for resortwear
The blend carries the memory of festive silk without pinning a garment to a formal shape - and that freedom is the whole point. Because it falls soft and fluid, it takes a cut and lets it move: from one length of Jawhara we make pareo skirts, palazzo and wrap pants, scarf tops, bateau tops, shirts. The poly in the blend is what lets it travel - it loosens its creases on the hanger and keeps its colour through a season of sun. Rooted in Marrakech, cut for everywhere.
The drape is what moves
Our pieces are made to be wrapped, knotted, thrown over swimwear, worn to a long lunch and kept on into the evening. The drape is what carries all of it - Jawhara has weight enough to hang and lightness enough to lift, so a turn of the body sets the whole cloth moving and the colour shifts with the light. Drape you can watch, not only feel.
Old memory, summer life
What I love is the contrast. The name reaches back to caftan silk and celebration days; the cloth itself you slip on over a swimsuit and forget you are wearing. That gap is the whole idea behind Modern Marrakech Wear - to honour where a thing comes from without freezing it in glass. Colour is culture. Craft is language.
How to live with it
Jawhara asks for a gentle hand. Wash it cool, hang it to dry, keep the iron low - that is how the drape and the colour stay truest. The blend is what makes it such an easy traveller: fold a dress into a corner of your bag and it comes out with the creases already half gone, ready by the time it has hung an hour. One cloth, many days, very little fuss.
Carry a piece of Marrakech
Carry a piece of Marrakech. Choose a piece from this story, or come let the cloth fall over your hand at our Guéliz atelier - 66 rue Yougoslavie, open 12 - 8pm, closed Tuesdays. A postcard from Marrakech, made to wear everywhere.
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FAQ
No. The festive cloth the name remembers leaned on silk, but Jawhara today comes in many blends. Ours is our own - a poly-and-silk blend we developed with our mill, chosen because it drapes softly, holds its colour and travels without crushing.
That is the history the name carries - caftans, takchitas, celebration days. We give the cloth an easier life: pareo skirts, wrap pants and scarf tops you can pull on over a swimsuit or wear to dinner, cut size-free from XS to XXL.
Gently. A cool wash, hang it to dry, a low iron only if you need one. Treated kindly, the drape and the colour stay just as they were the day the piece left the atelier.
