Guéliz is the modern quarter of Marrakech - orange trees, café terraces, a few small ateliers, hours that move slower than the souk's. Ours is at 66 rue Yougoslavie, open noon to 8pm, closed Tuesdays. Part boutique, part atelier, part family story.
Why Guéliz, and why us
Guéliz is where the city catches its breath. After the heat of the medina, you reach the wide pavements, the shade of the orange trees, a coffee taken sitting down - and a few rooms where things are still made by hand. That is the rhythm we keep inside the studio: unhurried, attentive, women at the table together. Everything we sell is made here, in small runs, by hands that have known the raffia for years - never anonymous stock pulled from a warehouse shelf. Modern Marrakesh Wear, made on one street.
Start with the family story
My family has held this one stretch of Guéliz for three generations. The studio shares a wall with my father's Rôtisserie de la Paix - the smell of his kitchen at midday is woven into my whole childhood. After about fifteen years styling in Paris, I came home to make things with my own hands instead of arranging other people's. So when you step through our door, you are not stepping into a shop. You are stepping into where we live, and where we work.
What to hold in your hands
Try La Sculpture on for size - our fits run XS to XXL, cut for how a woman moves, not for a number on a tape. Hold La Nouvelle Vague up to the Guéliz light and see how it shifts across the colourways: Hot Red, Deep Violet, Black Olive, Nude, Camel. Let the Jawhara run through your fingers - the eastern silk-blend stripe we keep for resort pieces. And choose your fruit charms one at a time, the little raffia things Fatima crochets by hand. A screen can only show you so much; your own hands tell you the rest.
Seeing the work answers most questions
A basket bag is woven banana leaf and raffia - sometimes leather, sometimes beads - roughly forty-eight hours of work spread across about six days. Fatima has been at it for thirty-seven years; her hands know the tension before her eyes do. Watch the weave up close, feel the weight of it, and the price stops being a question. The bag stops reading as a souvenir and starts reading as something you keep. That is the part a visit gives you, and a screen never can.
Finding us
We are at 66 rue Yougoslavie, in Guéliz, Marrakech - open noon to 8pm, closed on Tuesdays. Come with a little time on your hands. We will pour you tea, show you the raffia drying, let you turn the bags over in the afternoon light. If you are in Marrakech and want the craft without the back-and-forth of the souk, this is the quiet corner to find it.
Carry a piece of Marrakech
Carry a piece of Marrakech. Shop the YZA piece from this story, or find us in Guéliz and see the handwork in the very light it was made in. Rooted in Marrakech, made to travel anywhere. ⵣ
Shop the story
Pieces connected to this guide
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FAQ
We are at 66 rue Yougoslavie, in Guéliz, Marrakech - sharing a wall with my father's Rôtisserie de la Paix. Open noon to 8pm, closed on Tuesdays.
Yes - come in, hold the bags, try the fits, choose your fruit charms one by one. Whatever you fall for, you can carry it home the same day.
A raffia fruit charm is a small, warm thing to give - or to keep. For a piece that holds the whole spirit of the house, start with La Sculpture.
