La Vague — a Marrakesh silhouette

Before it was a bag, La Vague was a humble finish on Moroccan baskets: a soft undulation at the rim where long palm bands close the circle. We saw more than a finish — we saw a signature. We framed the wave, drew the line cleaner, and let the form speak in curves rather than corners.

Hands, not machines

Our work begins in the sun. Palm (doum) is split and dried outdoors; it keeps the memory of warmth and time. The weave is patient; the conversation between hands and fibre sets the rhythm. Back in Guéliz, our women-run atelier finishes each piece with lambskin trimming and a hand-braided handle — strand by strand. The goal isn’t speed; it’s intention.

Modern Marrakesh wear

We design pieces that move from streets to seaside, family lunches to late nights. Calm lines, human pace, durable materials. As you carry it, palm will slowly darken; leather will gather a soft patina. We design with those changes so your bag ages into your life — not away from it.

Local wardrobe, reimagined — size-free silhouettes and heirloom accessories, crafted close to home.

What the wave means to us

The wave is a small, quiet gesture — a line drawn by human hands, never perfectly identical. We chose to honor that imperfection, elevate it in leather, and make it the heart of a silhouette that feels both familiar and new.

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