Experiment with basketry.
Born under the palm trees of Marrakech, surrounded by proud, free and independent Berber women, the creator of YZA, Nawal Rmili, began her career as a stylist assistant for several Parisian publications such as Vogue, Double, I-D, Glamour, Grazia, Marie-Claire etc.
From there was born the need to give new meaning to the fashion that she used to put forward in these magazines. YZA, a long-cherished project, is the culmination of an all-consuming passion for fine craftsmanship and the quest for a more authentic and fairer industry.
Experimenting with basketry.
Passionate about traditional crafts, Nawal loves experimenting with particular art techniques. What she admires more than anything are the small imperfections and patience of the handmade. She thus set her sights on the art of basketry, very present in Marrakech, which she learned from local merchants.
For months, she studied objects, shapes, different weaving techniques... and finally chose to challenge the beach basket. The classic. The one that is indispensable in summer and that reminds us of sunny days in winter. A Proust's madeleine of modern fashion.
In search of craftswomen.
In 2021, the project was launched. In order to bring the basket she had imagined to life, Nawal inquires with merchants in the medina. Not wishing to divulge the name of their suppliers, it is then necessary to go through the douars and villages of the region of Marrakech in the hope of finding craftswomen. What followed were truly enriching encounters and a new partnership that we are proud to highlight.
