Le Journal
de Nawal
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Les archives du Journal
Retrouvez tous nos guides, conseils et histoires.
Les mains de GuélizRencontrez les artisanes de notre atelier.→Pourquoi des fruits ?Une histoire de couleurs et de souvenirs.→Porter le raffiaNos conseils de style au quotidien.→
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Craft & materials
Why Handmade Raffia Costs More Than a Souvenir Bag
Beside a market straw bag, a handmade raffia piece can look the same. It isn't. The value lives in Fatima's hands - the tension, the finishing, the hours over days - and in an object you keep, not a souvenir you forget.
4 min read
Craft & materials
La Sculpture: Inside YZA’s New It Bag
La Sculpture is the bag we keep reaching for in our Guéliz studio - woven banana leaf and raffia, curved handles, beaded front, made by hand by Fatima and the women of the atelier.
3 min read
Craft & materials
Fruit Charms: Tiny Postcards from Marrakech
Our raffia fruit charms are tiny postcards from Marrakech - a lemon slice, a handful of cherries, a whole orange, crocheted by Fatima in our Guéliz atelier to clip onto a bag, a basket, a keyring.
4 min read
Resortwear
What Is Jawhara Fabric?
Jawhara - also written Johara - is the striped, often silk-based eastern textile behind our resortwear. Caftan memory, reworked for movement and summer.
3 min read
Bag guides
YZA Pareo Skirt Size Guide: Size-Free from XS to XXL
Our pareo skirt is a wrap, not a fixed cut - so it moves with you, XS to XXL, in short, midi, long and x-long. A few notes from the studio on choosing and wearing it.
3 min read
Craft & materials
The True Value of a Handmade Basket Bag from Marrakech
A woven basket bag can look simple from across a room. Up close, it is banana leaf, raffia and the hand of Fatima - roughly 48 hours of work over six days in our Guéliz atelier.
4 min read
Bag guides
Small-Batch Fashion: Why Limited Pieces Feel Different
Why a small batch feels different in the hand. From our women-run atelier in Guéliz, a few words on slower making, limited fabric, and pieces meant to be worn for years.
4 min read
Studio
Handmade by Women in Guéliz: Why the Atelier Story Matters
Every YZA piece is made by the women of our atelier on one Guéliz street in Marrakech - raffia in the hand, Fatima at the crochet, the work done slowly.
4 min read
Craft & materials
Raffia, Banana Leaves and Beads: The Materials Behind YZA Bags
A material name sounds simple until you hold it. In our Guéliz studio a basket bag is woven banana leaf, dyed raffia and beads - and on La Nouvelle Vague, leather beneath the beads. Each one has a job.
3 min read
Resortwear
Why Slow Fashion Is Not Just a Label at YZA
For us, slow fashion is not a word on a label. It is how few pieces we make, who makes them in our Guéliz atelier, and how long you keep them close.
4 min read
Craft & materials
How to Recognize Quality in a Moroccan Basket Bag
A good basket bag should look right from across the room and make even more sense in your hand. I'll show you what we watch for in our Guéliz atelier - the edge, the handle, the way it holds its shape.
4 min read
Bag guides
Why Handmade Accessories Should Not Be Compared Like Mass Products
A handmade charm is small, but it is not simple. In our Guéliz atelier, Fatima crochets each one by hand in raffia - a fruit slice takes around two hours. Here is why the hand changes everything.
4 min read
Bag guides
La Sculpture XS, S or M: Which YZA Basket Bag Size Is Right for You?
La Sculpture comes in three sizes, each woven by hand in our Guéliz atelier. Here is how I help sisters choose between XS, S and M - what each one carries, and the day it was made for.
3 min read
Craft & materials
La Nouvelle Vague: The Basket Bag Built for Longevity
La Nouvelle Vague is our softer, travel-minded basket bag - woven banana leaf and raffia, beads worked over leather so the prettiest part is also the strongest. From our women-run atelier in Guéliz.
3 min read
Bag guides
What Fits in a YZA Basket Bag?
A basket bag should hold your day, not just complete your outfit. Here is what slips into ours at each size - phone, keys, a book, a pareo - woven by hand in our Guéliz atelier.
3 min read
Craft & materials
Fruit Earrings: The Handmade Raffia Detail That Changes a Look
Tiny raffia fruit, hand-crocheted by Fatima in our Guéliz atelier. Worn with restraint - white cotton, clean hair, gold - they let a little colour do the talking.
4 min read
Craft & materials
How to Style Raffia Fruit Charms on Any Bag
A fruit charm should feel chosen, not added. Fatima crochets ours by hand in raffia in our Guéliz atelier - here is how a lemon slice or a cluster of grapes can make any bag your own.
4 min read
Craft & materials
How to Care for Raffia Bags, Charms and Earrings
How we look after raffia, banana leaf, beads and crochet in our Marrakech atelier - keep a bag dry and shaped, clean it gently, and a hand-made piece will stay with you for years.
3 min read
Bag guides
YZA Palazzo Pants: Resort Wear with Big Pockets
Wide-leg palazzo pants cut in our Jawhara stripe, with deep pockets and a size-free waist that moves from XS to XXL. Long on purpose, easy to hem to your height.
3 min read
Resortwear
YZA Wrap Pants: A Local Moroccan Style Reimagined
Our wrap pants are a Marrakchi shape reborn - one length of cloth that ties to your body, moves like a skirt, walks like a trouser. Here is how I wear them, from atelier morning to golden hour.
3 min read
Resortwear
YZA Pairing Tops: Scarf Top, Bateau Top and Button-Up Shirt
Three tops, one summer wardrobe. In our Guéliz studio we cut the scarf top, the bateau top and the button-up shirt in Jawhara - here is how to wear each, and how to pair them.
4 min read
Craft & materials
Best Handmade Gifts from Marrakech: What to Bring Home
A handmade gift from Marrakech should be easy to carry, easy to explain, and personal enough to feel chosen. In our Guéliz studio we crochet fruit charms, fruit earrings and small basket bags - colour you can hold.
3 min read
Wholesale
What to Buy in Guéliz if You Love Design and Craft
Guéliz is the calmer side of Marrakech - cafés, tree-lined streets, and small ateliers. Come find our studio on rue Yougoslavie, where the bags are still warm from Fatima's hands.
3 min read
Resortwear
From the Souks to the Seaside: Building a Modern Marrakchi Wardrobe
A wardrobe that moves the way a day in Marrakech moves - from the souks at noon to the seaside at golden hour. Here is how we build it in our Guéliz atelier, one handmade piece at a time.
3 min read
Bag guides
The Marrakech Resort Wear Packing Guide
A few pieces, packed lightly, that do more than one thing. One base colour, one hero bottom, a woven basket bag and a raffia fruit charm - a small suitcase that travels everywhere.
3 min read
Bag guides
From Family Lunch to Summer Night: How to Wear YZA All Day
One basket bag, one wrap, one pair of fruit earrings - and a day that runs from a long family lunch in Guéliz to a warm summer night. Here is how we wear YZA from morning light to golden hour.
3 min read
Fruit Market
Why YZA Is Not Just a Souvenir from Marrakech
A souvenir remembers a trip. A YZA piece keeps going with you. Our charms, bags and Jawhara resort wear are made by hand in our Guéliz atelier to live in your wardrobe, not a drawer.
3 min read
Studio
Visit YZA Studio in Guéliz: A Guide for Design Lovers
Come and find us at 66 rue Yougoslavie in Guéliz - the street where my family has worked for three generations. Touch the raffia, feel the Jawhara, meet the women who make it by hand.
3 min read
Studio
Creative Sunday at YZA: Why Craft Is Better When It Is Shared
Once a month we open the studio for Creative Sunday - a table in Guéliz where you can sit with us, feel the raffia, and learn the stitch from Fatima's hands.
3 min read
Wholesale
For Concept Stores and Hotels: Why YZA Works as a Boutique Gift Line
A note on welcoming YZA into your concept store, hotel boutique or resort shop - fruit charms, raffia earrings, woven basket bags and size-free resortwear, all handmade in our Guéliz atelier.
4 min readLes pièces du Journal
Les indispensables de la saison, directement de l’atelier.
